AI Agent
Ship Products Faster Than Ever
Ship Products Faster Than Ever
Build, test, and launch in weeks, not months.
Automation
Scale Without Breaking Things
Scale Without Breaking Things
Grow confidently with infrastructure that adapts automatically.
I design with intention and longevity.
I enhance existing product models to deepen customer loyalty and open the doors to entirely new markets.
Your product got you this far. Let's talk about what gets you to the next level!
How I Work
My signature framework
Expert thinking // Critical thinking // Strategic thinking // Systems thinking //
What Changes When I'm In The Room
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Growth & Market Impact
Over 1000 successful projects completed, showcasing our extensive experience and portfolio.
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Product Performance Increase & Adoption
Over 1000 successful projects completed, showcasing our extensive experience and portfolio.
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Systems, Scale & Efficiency
Over 1000 successful projects completed, showcasing our extensive experience and portfolio.
Benefits
What you get when your system actually works
Let’s partner and grow your digital ecosysem together
My Services
How I help you scale without breaking your system
Systems, Data & Automation
Systems, Data & Automation
Design scalable system architectures that support real time data flow across platforms and services
Implement automation to reduce manual processes, increase accuracy, and improve operational efficiency
Integrate APIs and data pipelines to unify fragmented systems into a single source of truth
Establish governance, monitoring, and validation layers to ensure data integrity and compliance
Enable infrastructure that scales without increasing complexity or operational overhead
Results
A resilient, interconnected data architecture that unifies, transforms, and accelerates customer journeys to purchase
Workflow Automation
Data Pipelines
Validation & Governance
Real-Time Processing
System Integration
Observability & Monitoring
Exploratory Data Analysis (EDA)
Audience Mapping
Vendor Integration
Application & Experience Delivery
Application & Experience Delivery
Lead end to end delivery of mobile and web applications from concept through to launch and optimisation
Design user experiences that prioritise clarity, speed, and ease of use across all touchpoints
Translate product strategy into intuitive interfaces and functional digital experiences
Collaborate with engineering and design teams to ensure high quality, scalable implementation
Continuously refine applications based on user behaviour, feedback, and performance data
Result
High performing digital products that deliver intuitive user experiences and measurable revenue impact
Frontend Architecture
Backend Services
Mobile Optimisation
Release & CI/CD
Performance Tuning
Cross-Platform Delivery
Brand Ecosystem
User Research
Low-Code Prototyping
Mission Statement
Resilience & Simplicity
Design, construct, and protect systems that protect the economy
My mission is simple.
Lower emissions. Reduced resource use. Stronger long-term outcomes.
Whether you’re modernising legacy platforms, integrating AI and microservices, or scaling after acquisition, the challenge remains the same:
how to grow without creating fragmentation.
I apply systems thinking and product strategy frameworks to design experiences that serve your users today, while remaining relevant, resilient, and scalable over time.
I operate across the full system, connecting product, data, and architecture to deliver measurable business outcomes and long-term growth.
I don’t see system boundaries as constraints.
I see them as opportunities to optimise, scale, and unlock value.
Because your product isn’t just a feature set.
It’s the nucleus of your business model.
This is where product, business, and operations converge.
And where sustainable growth is built.
Client Outcomes
How to Win Friends and Influence People
Client Testimonials
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“Stabilises high-pressure delivery environments, bringing teams back into alignment while maintaining momentum and timelines.”
Shraddha Dudeja
Strategy Director @ Mirum
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“Led a strategically critical product build from zero, aligning stakeholders and creating structure across complex workstreams.”
Paul Cowin
Activation, Media and Technology Leader @ Transmission
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“Drives long-term product strategy over short-term wins, implementing systems that automate, scale, and measure what matters.”
Dayve Floc'h (Talbot)
Creative Performance & Experimentation Strategy @ JLR
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“Maintains data accuracy and delivery integrity under pressure, ensuring teams stay focused on the inputs that drive successful outcomes.”
Ade Adegboyeade
Quality Assurance Automation Engineer @ Tribal DDB
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“Plans ahead to ensure complex projects are delivered on time and within budget, regardless of changing conditions.”
So-Yeon Kim
Strategy Director @ Mirum WPP
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“Introduces structure and visibility from day one, improving alignment and clarity across fast-paced product delivery.”
Marta Suslo
Delivery Lead @ Transmission
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“Translates complex product requirements into clear, actionable delivery, improving alignment across design, data, and engineering teams.”
Aliaksandra Labko
Software Engineer @ Transmission
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“Bridges communication between technical and non-technical teams, enabling clearer collaboration and faster solution development.”
Omar Basir
Programme Manager @ Tribal DDB
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“Brings structure to complex, cross-team delivery while maintaining flexibility under shifting priorities.”
Jonathan Cocek
Global VP Data, AI/ML, & Analytics @ Transmission
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"Quickly embeds into teams and establishes clarity, structure, and communication from day one. Took ownership of delivery in an urgent gap, ensuring continuity and strong team alignment from the outset. A reliable operator who brings immediate value in fast-moving environments."
Cathy Mears-Martin
Head of Product @WPP
Explore Projects
How this work shows up in the real world
A product wizard that walks the walk!
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Reduction in infrastructure costs by scaling with Kubernetes, improving financial sustainability.
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Reduced churn, by redesigning BPM Supreme’s DJ subscription platform and payment flow, improving renewal UX and Stripe billing success.
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Increased active subscriptions, with newly designed subscription penetration model.
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Cost reduction through AI support automation:
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Increase test drive booking journeys, applying UX principles aligned with 10–30% conversion uplift benchmarks
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Reduced reliance on in-person dealership interactions by introducing digital-first flows, reflecting COVID-era shift in Automotive Retail
Platform Rebuild
Packaging
Strategy
Digital Presence
NHS Public Health Engalnd
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Scaled national health applications to 5M+ users
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Increased adoption by 92% during peak demand
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Reduced delivery timelines by 30% under critical public health conditions.
Mobile, POS, CRM integration
Omnichannel Loyalty System
Resturaunt & Hospitality
API Architecture
Zizzi's Italian Zillionaire's Club
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Onboarding completion for new users
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Reactivation of existing inactive users
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Faster delivery timelines and EBIDTA-positive within 4 months